When I look at Lazada PH I couldn’t help but admire how the website is reminiscent of Amazon.com and why not it really is supposed to be like that: An amazon.com clone as what I have found out during one of my information sojourns through Google. Now you might think that cloning a business or a website sounds a bit onerous but wait it is not really like that. It’s actually genius and it rakes in tons of cash. Lazada is an online shopping website poised to be Southeast Asia’s amazon.com. The company behind it is Rocket-Internet. Rocket-Internet is a Berlin based company that is widely popular in the tech industry for replicating business models of highly successful online start-ups (mostly from the US), launching them in another location, and transforming them into massively successful multi-million dollar businesses. Rocket-Internet is the biggest, fastest and hugely successful international online venture builder. They have been doing it since and have created around 100 market leading businesses in over 40 countries. They have 25 offices internationally all over the world. The headquarters is situated in Berlin, Germany which is like Europe’s Silicon Valley and has over 50 active independent portfolio companies with popular names like, Zalando, Wimdu, Mizado, Zalora, Linio and a whole lot more, with many of them in multiple markets. Rocket Internet employs over 15,000 employees all over the world and known for their quick hiring practices.
Their amazon clone Lazada Ph is known locally as the Philippines’ online shopping mall. It is growing exponentially and bigger all over the country along with the local shopper’s huge acceptance of this new concept in shopping (well it is not an entirely new thing for shoppers here but the fact that it is something located locally is what draws in the huge interest) As an online shopping website that is set to dominate the local E-commerce market, Lazada provides convenient, hassle-free shopping, free delivery available, seven days return policy, cash on delivery service, and best of all an excellent shopping experience. Ardent online shoppers can choose from a multitude of premium of products online like mobiles and tablets, computers and laptops, consumer electronics, cameras, home and living, home appliances, toys and babies, fashion and accessories, beauty and healthcare, travel and luggage, sports and books music and movies. I am going to talk about their introduction of the cash on delivery payment method to online shopping. This payment method made it a whole lot easier for shoppers to decide whether they will get into online shopping or not.
I personally think that this payment method made online shopping a lot more popular here in the Philippines, with it, Lazada was able to tap into a more diverse market demographic. They have made online shopping an activity that is not solely confined to people who owns credit cards. Right now everyone who knows how to use the internet can do it. Truly indeed, Lazada is the Philippines’ online shopping mall. Lazada is here to stay and it is going to get bigger and bigger for sure.